Nexstar Network + RicketyRoo

What Is Nexstar Network?

Nexstar Network is a member-owned organization built for one purpose: helping home-service businesses become wildly profitable and professionally run.

Since 1992, Nexstar has supported thousands of plumbing, HVAC, and electrical companies with proven systems, executive coaching, marketing frameworks, and peer mentorship that drive real growth. Unlike surface-level consultant groups, Nexstar delivers deep operational training that includes recruiting playbooks, dispatching efficiency, leadership development, and marketing that works.

So, what does Nexstar Network do exactly? In short, it transforms independent contractors into organized, optimized, and scalable service companies. Members get access to industry benchmarks, one-on-one coaching, classroom and virtual training, and a powerful community of fellow owners who are all working toward the same goal: to run better businesses, serve more customers, and increase profits.

Why Nexstar Chose RicketyRoo

Nexstar isn’t in the business of guesswork. Their team only recommends partners who know how to execute at the highest levels. Nexstar partnered with RicketyRoo to bring members proven digital marketing strategies—from local SEO and PPC to content, CRO, and beyond.

We understand the business mechanics that Nexstar teaches, because we’ve been helping home-service brands hit aggressive revenue goals for over a decade. Companies like Junk Relief and top HVAC providers have trusted us to dial in their marketing systems, boost call volume, and grow bookings.

RicketyRoo isn’t some generic agency. We specialize in home services. We know how customers search. We know what converts. And more importantly, we know how to build digital marketing systems that line up with the operational strategies your Nexstar coach is helping you roll out.

If you’re already a Nexstar member, this is your marketing unfair advantage. If you’re thinking about joining, this partnership is one more reason to say yes.

How RicketyRoo Powers Nexstar Members

Get maximum value out of every click.

We’re here to make sure your digital marketing isn’t the bottleneck holding back your growth. Whether you’re in a competitive metro or a spread-out service area, RicketyRoo helps Nexstar members dominate local search, improve conversion rates, and get more value out of every click.

Our local SEO strategies focus on making you the obvious choice in your market. We optimize your Google Business Profile, improve visibility in the map pack, and craft localized content that gets your phone ringing. When it comes to paid media, our Google-certified PPC experts build campaigns that minimize cost-per-lead and maximize return. We strategize to maximize spend.

We also focus heavily on search experience optimization. That means your website isn’t just pretty—it’s built to close. Our RooLabs testing framework helps you turn more visitors into booked jobs by refining layouts, forms, headlines, and CTAs based on actual performance data.

And because content is king (even in local markets), we overhaul service pages, FAQs, and blog posts to better match what your customers are actually searching for. We align everything to Nexstar’s marketing best practices, so your strategy stays clean, consistent, and coach-approved.

Behind the scenes, we set up transparent dashboards and custom reports that speak the same language your Nexstar coach uses. That way, your marketing results aren’t some mystery. You can see what’s working, where the gaps are, and what we’re doing to move the needle every single month.

Real Results That Matter

We’re not here to “increase your impressions.” We’re here to grow your business.

We helped Junk Relief increase revenue by 150%, double their bookings, and boost traffic by 100% in under a year. That wasn’t luck. It was strategy, execution, and continuous improvement based on what the data told us.

With RicketyRoo, you get a marketing partner who understands that your ROI isn’t measured in ad impressions; it’s measured in booked jobs, repeat customers, and profit on the board.

FAQs

Do I need to be a Nexstar Network member to work with RicketyRoo?

Nope. We work with all types of home-service companies. But if you’re a Nexstar member, we already know the systems, KPIs, and goals your coaches focus on, so we’ll hit the ground running, fast.

Will this work with our CRM or ServiceTitan account?

Yes. We integrate tracking and reporting with major platforms like ServiceTitan. Our goal is to plug in cleanly to the systems you already use.

Does RicketyRoo replace our marketing coach?

Not at all. We’re here to execute the strategy your coach helps you define, and to provide feedback and data they can use to help you grow faster. It’s a true partnership.

Do you only work with big companies?

No, we help companies at all stages—from solo founders scaling up to multi-location operations. Whether you’re looking to hit your first million or your next ten, we can help.

How soon can we start?

Our team typically begins the onboarding process within one to two weeks after a discovery call. We move quickly because in your world, every missed call is a missed opportunity.

Want to Be the First Name Customers Call?

You joined Nexstar to grow.

We’re here to make sure your digital marketing keeps pace with your ambition. 

Whether your phone isn’t ringing enough, your leads are leaking, or you just want to double down on what’s working, we can help.

Book a free discovery call geared specifically for Nexstar members. We’ll assess your current SEO, PPC, content, and conversion performance, and show you where the biggest revenue opportunities are hiding.