Goodhood Local SEO Proposal

Bummed

About the results, or lack thereof, provided from previous vendors.

Overwhelmed

By the sheer amount of noise going on in the industry with what works and what doesn’t.

Frustrated

With their current status quo. Should we prioritize citations, link building, content development, a new website, reviews, structured data, ML/AI, Google My Business, or all of the above?

Pissed

Because they’ve been promised everything under the sun from sales reps of other agencies but have only ever received blog posts that get miniscule traffic, no ranking improvement on keywords that matter, excuses, and no real strategy besides “Look at this shiny report!”

Traffic/rankings don’t pay the bills and keep you profitable – leads and new customers do. In order to drive new leads to Goodhood, we need to set the right foundation, not just on the website, but across the local search ecosystem.

We took a look at your current website and organic rankings. Here are our top findings:

• Poor organic traffic and rankings
• Information architecture issues
• Technical site issues
• Generic content issues
• Structured data accuracy
• GBPs at-risk for suspension

This proposal is designed to go into detail about these high-level findings and how we can help increase organic visibility, at the local level for your target market

We will be measuring rankings and organic traffic monthly but we’ll ideally be looking at reporting on new leads for each location.

If you want to rank location pages in their local market, first you
need to understand the local competition.

We look at 3-5 competitors that are ranking well for competitive
keywords to understand not just HOW but WHY.

Here’s what we look at:

• Site architecture: Internal linking, URL structure, observations on website copy, structured data, readability, and word count.
• Backlink analysis: We use Ahrefs to identify backlink opportunities and to see how the competitor is building their links.
• Reviews: Average rating, quantity of reviews, and review velocity

Local SEO has changed dramatically over the years. ~7 years ago, you could build 100 citations and rank fairly well for your keywords.

Those time are no more, Given the constant-changing nature of local search, we like to be adaptive vs. reactive, e,g, We may see something that we feel should be prioritized now.

Instead of adding that to work to be done in the future, we would likely drop everything we were focusing on and whatever we could to get it done.

Everyone has a plan until they get punched in the mouth.”
MIKE TYSON

We probably don’t fit the typical agency mold that you’re used to working with. There aren’t 4-layers of communication to get to the people doing the actual work on your account.

As our homepage states; “We are passionate about supporting local business. We understand what it takes to drive eyeballs, clicks, and ultimately customers for your business leveraging Google.” And we’re pretty great at it.

Our team is small but knowledgeable, experienced, and mighty! We are confident we’ll be able to drive the right kind of results to Goodhood.

We live and breath local search and actively contribute to the local SEO and greater SEO community.