Hambleton Handyman Local SEO Proposal
October 14, 2022
Why We're Talking
Matthew reached out to us after having some previous interactions with Blake in Traffic Think Tank. Hambleton Handyman is looking to increase their SEO 'footprint' and is looking for an agency that doesn't rely on packages or checkbox solutions.
Sidebar: Hambleton Handyman has one of the best flowing homepages from a visual & content perspective I (Blake) have ever seen. Bravo, kudos, cheers, I shared it with my team and they had the same reaction.
Typically, companies like Hambleton Handyman turn to us when they are:
About the results, or lack thereof, provided from previous vendors.
By the sheer amount of noise going on in the industry with what works and what doesn’t.
With their current status quo. Should we prioritize citations, link building, content development, a new website, reviews, structured data, ML/AI, Google My Business, or all of the above?
Because they’ve been promised everything under the sun from sales reps of other agencies but have only ever received blog posts that get miniscule traffic, no ranking improvement on keywords that matter, excuses, and no real strategy besides “Look at this shiny report!”
Traffic/rankings don’t pay the bills and keep you profitable – leads and new customers do. In order to drive new leads to Hambleton Handyman, we need to set the right foundation, not just on the website, but across the local search ecosystem.
We took a look at your current website and organic rankings. Here are our top findings:
- Site-speed improvements (TBT)
- Potentially toxic backlink profile
- Duplicate content – location pages
- Lack of Rankings/No clear strategy
This proposal is designed to go into detail about these high-level findings and how we can help increase organic visibility, at the local level for your target market
We will be measuring rankings and organic traffic monthly but we’ll ideally be looking at reporting on new leads for each location.
Total Blocking Time (TBT) is high on both sampled pages. This is lab data and not field data, we would want to confirm field data in Google Search Console to look for areas of improvement. We’re very bullish on site-speed, we published a case study on Moz this summer showing how impactful site-speed has been for both organic traffic and leads.
Backlink Profile Might Be Toxic
Looking through the backlinks that have been built by the current agency, the topical relevance and anchor text used is not natural and could potentially cause ranking suppression or even worse, a manual action.
Duplicate content won’t get you penalized by Google but it almost guarantees that the content won’t be indexed in search.
Hambleton Handyman has a LOT of duplicate content on location pages. Our internal benchmark for duplicate content is no more than 50%.
Lack of Rankings/No Clear Strategy
If rankings and traffic were great, we wouldn’t be talking. All of the recommendations above will help Hambleton Handyman increase organic visibility in your target locations & trades.
Solutions for Home Service Companies
Outside of ensuring that Google Analytics is tracking conversions, we created a Google Data Studio Dashboard that includes Google My Business Insights.
It’s Recommended that call tracking is implemented on the website and each Google My Business listing has a unique call tracking number to track leads
For call tracking, we recommend CallRail.
Ensuring that we’re targeting the right keywords for each location is extremely important.
We will be relying on your Google Ads search term reports along with Google Search Console Date
During this process we’ll identify:
- New keywords to consider
- Content gap opportunities
- SERP features including, People Also ask, Knowledge Panels, Answer Box Results, etc.
If you want to rank location pages in their local market, first you
need to understand the local competition.
We look at 3-5 competitors that are ranking well for competitive
keywords to understand not just HOW but WHY.
Here’s what we look at:
- Site architecture: Internal linking, URL structure, observations on website copy, structured data, readability, and word count.
- Backlink analysis: We use Ahrefs to identify backlink opportunities and to see how the competitor is building their links.
- Reviews: Average rating, quantity of reviews, and review velocity
Proprietary Tools (seriously)
- Competitive link benchmarking and ongoing link building CRM, saves a lot of time.
- Google Data Studio SQR: The SQR downloads the previous 16 months worth of Search Console records & puts them into a BigQuery database. A bot downloads the newest records daily.
- GBP Tracker – We built a GBP tracker that can track any Google Business Profile, no access needed. If there are any new changes to a listing we’re tracking, we’ll know within 1 day. The tool also tracks review velocity over a 12-week period.
Our toolset also includes:
- Rank tracking for your top 10 keywords and top 10 locations.
- Jepto GBP pipeline setup to feed GBP insights into our GDS report.
- ahrefs, Majestic, Google Data Studio, Postamatic, BrightLocal, Whitespark, and more.
Proposed Potential Roadmap
We are a deliverables-focused company
This 4-month SoW (we call it a roadmap) was hand-built based on our conversation, your goals, and where we can bring value. There are no checkbox solutions here.
What happens after month 4?
During month 4, one of our deliverables is your next roadmap. We look at where you are at, look at your goals (locations & trades), and build out the roadmap to keep moving us in the right direction.
Covered in the next slide.
Why is this Sow ‘Potential’?
Local SEO has changed dramatically over the years. ~7 years ago, you could build 100 citations and rank fairly well for your keywords.
Those time are no more, Given the constant-changing nature of local search, we like to be adaptive vs. reactive, e,g, We may see something that we feel should be prioritized now.
Instead of adding that to work to be done in the future, we would likely drop everything we were focusing on and whatever we could to get it done.
Everyone has a plan until they get punched in the mouth.”
Local SEO Rates
Tech Fee: $250/mo
One-time setup Fee: $750
We probably don’t fit the typical agency mold that you’re used to working with. There aren’t 4-layers of communication to get to the people doing the actual work on your account.
As our homepage states; “We are passionate about supporting local business. We understand what it takes to drive eyeballs, clicks, and ultimately customers for your business leveraging Google.” And we’re pretty great at it.
Our team is small but knowledgeable, experienced, and mighty! We are confident we’ll be able to drive the right kind of results to Harris Plumbing.
We live and breath local search and actively contribute to the local SEO and greater SEO community.
- Client since December 2020
RicketyRoo has been a huge return on investment, way more than we ever anticipated. It’s wonderful to not even think about our SEO because we have the true experts.”Joe Weidman Owner, JUNK Relief
Further Client Proof
- Technical audit
- On-site SEO
- Review building strategy
- Citation work
- Local Competitive analysis
- Local link building
Instead of creating content that may not truly add value, we focused on building.
These numbers are reported directly from them, not some arbitrary metric we pulled to make us look good.
INTERNET ONLY FIRST-TIME CUSTOMERS:
Where do I begin? It’s all so incredibly perfect! I have worked with quite a few people in this industry, one of them supposedly one of the biggest names in the SEO game, but no one has even come close to matching the knowledge and professionalism of Blake and his team at RicketyRoo.
Having a bunch of different service locations in varying markets accross the US and Canada makes it difficult work of developing plans they have put into motion is genius and working SO WELL! Beyond the abvojus knowledge of SEO and implementation strategies, the communication is as good as I’ve ever had with anyone. They are also EAGER to see results in your business and genuinely give a shit. I cannot recommend Rickety Roo enough! Really, you can’t go wrong here!
If you would like to move forward with this proposal, great, we’re stoked to get started!
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