Pay Per Click
Effective Campaigns From A Google Certified Partner
Blake Denman is simply the most knowledgeable, ethical and caring PPC expert you will ever find. He will always take stellar care of his clients and go the extra mile. I am so lucky to have him as my PPC consultant!
Deliver Relevant Traffic To Your Site Today:
Pay Per Click ads are shown at the top and bottom of search engine result pages (SERPs).
Early on in PPC advertising the highest bidder was given the highest result on a SERP. Nowadays things are entirely different. Google AdWords, for instance, has instituted a metric called Quality Score to determine an ads position on a given keyword you want to bid on.
The higher your Quality Score, the less you have to pay per click for a good position. There are several factors that determine a keywords Quality Score but the 3 main are as follows: Keyword Relevance, Bid & Click Through Rate (CTR), and Landing Page Quality/Load Time.
A seasoned PPC expert will understand that it’s not just about driving a significant amount of traffic to a website, it has to be relevant traffic to help bring in the highest ROI possible. This is done by doing the following:
- Keyword Research
- Location Targeting (if necessary)
- Competitive Analysis
- Optimized Campaign Structure
- Relevant Ad Copy
- Tracking Through Analytics
- Landing Page Optimization
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