Getting traffic to your website is great, but how many people turn into a customer? The average conversion rate is about 2.35% across most industries according to this
The average conversion rate is about 2.35% across most industries.
This means that out of every 100 visits your website gets, you will get 2-3 customers on average.
What if you could make subtle changes to your website and increase your conversion rate to to 5,7,10%?
This is where UX Optimization comes handy. Analytics tools like Google Analytics are great, but they don’t show you exactly how people interact with your website. Sure, you can see how many pages they visit, time on site, etc, but it isn’t super helpful to tell you what to change.
We use a third-party Analytics tool that records what people do on your website. It tracks clicks, shows heatmaps, and much more. Once we collect enough data (usually 60-90 days at a time), we then look for ways to improve the user-experience of the pages to help increase your conversion rate.
After we come up with recommended changes, we make the changes then retest.