How RicketyRoo helped Blue Mountain Plumbing double its YoY revenue goal.

“RicketyRoo has organized action plans and delivers results. They have the tools and data to help your business grow.”

CEO, Blue Mountain Plumbing, Heating & Cooling


Blue Mountain Plumbing, Heating & Cooling is a small family-owned and operated business that offers plumbing, heating, cooling, air quality, and water treatment services in two Virginia counties. Their commitment is to keep their customers satisfied and their homes up and running.

Since 2002, homeowners have been choosing Blue Mountain for upfront pricing and honest recommendations on residential plumbing, heating, and cooling.


Poor visibility in local searches and lack of transparency from vendors

When Chris Brule started Blue Mountain Plumbing, Heating & Cooling (BMPHC) 20 years ago, the only marketing tool was phonebooks. After things went digital, the company had no idea how to increase its visibility to attract the right customers.

The last two SEO agencies they worked with kept Chris in the dark and didn’t deliver the personalized experience he was looking for. Not only did he not know what he was paying for, but BMPHC wasn’t climbing up the Google search ladder, either.


”No one calls us on a whim, so we’ve gotta be in the places where people go when they have a problem and need our help. Ranking higher in search engines was a must.”Chris Brule, CEO


Personalized SEO strategy with a human touch

RicketyRoo took the time to understand Chris’s unique needs and created a tailored ongoing SEO strategy to improve BMPHC’s ranking on Google.

Armed with a holistic approach, Ricketyroo covered the company’s entire local search ecosystem: from conducting competitive analysis to on-site optimization, keyword research, link acquisition, and automating the way they get social proof.

Organized with quarterly plans and keeping Chris in the loop at every step of the journey, RicketyRoo delivers ongoing value by being transparent about their work and making reporting easy to understand for the BMPHC team.


”RicketyRoo makes sure we speak the same language. Everything-from strategy to results-is crystal clear. We know what we’re paying for and what we’re getting.”


Highest annual revenue in company history during a global pandemic

RicketyRoo’s personalized approach to growing BMPHC’s organic traffic positioned the company as the top choice for local home solutions. Thanks to them, BMPHC not only ranks higher in Google results but increased revenue by $200k in 2020. Doubling their initial goal of $100k and making it the highest annual revenue in company history during a global pandemic

One year later, BMPHC continues to grow and meet its numbers, exceeding sales goals for 2021’s first quarter.

More important, thanks to RicketyRoo, the company has been able to do a better job at targeting its customers and better serve them on their journey to growth and success.


“RicketyRoo has played an instrumental role in our growth. We not just have better customers and rank higher, but 2020 was our best year in terms of revenue”

“It’s great to have a trusted local SEO partner that solves problems even before you know about them.”

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