Local Search Engine Optimization

Make A Statement On The Map!

Local SEO Services | Ricketyroo

Our Local SEO Process:

COMPETITIVE ANALYSIS:

Every local SEO strategy needs to start here. What are your current competitors doing that is working for them? We drill down and look deeply into the tactics employed by your competitors to get a comprehensive picture of how competitive your market is.

KEYWORD RESEARCH:

What do you think people are searching for when they are looking for your product or service? For our local SEO clients, we usually ask for 5 of the top keywords desirable to rank for. We then take a look at our competitive analysis and see if there might be some other hidden opportunities to go after as well. We use tools to see what other keywords are out there that might be beneficial to your business.

ON-SITE OPTIMIZATION:

There are two parts to on-site optimization. Let’s start with the first:

  1. Design: You can be ranking for 50 of the best keywords and not get a single lead or generate any revenue from the traffic. Why? Usability. How user-friendly is your website? We take a look at the current state of your website and offer tips and recommendations to help improve the conversion rate of traffic.
  2. On-site optimization: Behind your beautiful website sits code, usually HTML and/or PHP on a content management system, such as WordPress. We optimize your website to help get you ranked organically.

LOCAL LISTINGS:

Having your business Name, Address, Phone number, and website (referred to as NAP) listed correctly is a foundational ranking factor for Google Maps. There are 5 major data aggregators and roughly 50 other local listing sites that we start with.

We make sure your business is listed correctly and completely.

We will then identify hyperlocal and industry-specific local listing opportunities for your business. We do this by looking at your competitor’s listing sources, as well as advanced searches in Google.

LINK ACQUISITION:

Obtaining links to your website from trustworthy websites will really move the needle for your keywords. Links come in many ways including but not limited to:

  • Sponsorship opportunities
  • Guest posts
  • Content creation and outreach
  • Resources
  • Broken link building
  • Brand name mentions

ONLINE REPUTATION MANAGEMENT:

Getting great reviews on Google and Yelp can be tough. We use third-party software that automates this process. Simply log in to the dashboard, add your customer’s information, and hit send. The tool does the rest.



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RicketyRoo has been a great company to work with! Our past experiences with SEO companies involved locking into 12-month contracts with the agency doing a lot of technical busy work in the first month and then seemingly coasting for the next 11. Until working with Rickety Roo, we were never really sure if the SEO “experts” really knew what they were doing and if they were keeping up with the ever-changing SEO landscape. We interviewed several SEO agencies before deciding to work with RicketyRoo. Within 15 minutes of our introduction call, Blake was walking us through many of the technical issues with our site as well as several offsite strategies that our past SEO consultants had failed to take advantage of. Working with Rickety Roo has been a great experience. In addition to seeing the results of Rickety Roo’s work first hand, the fact that Blake is a Local Search Ranking Factors contributor and is mentioned in several Moz experts panels gives me a lot of assurance that he knows what he is talking about and is helping us take advantage of the latest local SEO knowledge.

Drew TimberlakeCIO, A.B. May
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Where do I begin? It’s all so incredibly perfect! I have worked with quite a few people in this industry, one of them supposedly one of the biggest names in the SEO game, but no one has even come close to matching the knowledge and professionalism of Blake and his team at RicketyRoo.
Having a bunch of different service locations in varying markets across the US and Canada makes it difficult work of developing plans that are effective across the board but the plan they have put into motion is genius and working SO WELL!
Beyond the obvious knowledge of SEO and implementation strategies, the communication is as good as I’ve ever had with anyone. They are also EAGER to see results in your business and genuinely give a shit.
I cannot recommend RicketyRoo enough! Really, you can’t go wrong here!

Scott SchraderCMO, CottageCare
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We had been searching for someone to assist us with our SEO for about a year. A few common things that I found out was most people try to sell you and most people don’t know what they’re talking about. I was referred to RicketyRoo by a friend and was amazed how knowledgeable they were and unlike others, they weren’t aggressively trying to sell me. Instead, they educated us and helped us grow our business.  We have learned a lot since we met with Blake and it has been over a year since we’ve worked together. They have ranked our site high on Google locally which has helped us get more leads. I am happy to work with RicketyRoo and highly recommend them to everyone I meet.

BreeOwner, The Indigo Bride
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Through developing my professional services website RicketyRoo showed me that they have a knack for capturing the essence of a brand message. They listened intently to my vision, ideas and core values and combined them into a final product that clearly portrayed my objectives. RicketyRoo is a solid company who you can trust to give 100% on any project they take on.

EricOwner, Eric Meade Consulting
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I have been using Blake for years and couldn’t be happier! He has rebuilt my website and fine-tuned everything along the way. He’s never tried to up sell me or push anything on me that would only benefit him. Anytime I have a question or concern he’s always very prompt to respond and resolve any issues. I highly recommend Blake and his team at RicketyRoo.

PhilOwner, Bradbury Garage Doors
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Blake Denman is simply the most knowledgeable, ethical and caring PPC expert you will ever find. He will always take stellar care of his clients and go the extra mile. I am so lucky to have him as my PPC consultant!

Dr. Barbara CunninghamOwner, Cunningham Therapy
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I’ve been working with Blake and RicketyRoo for several years. He and his staff have made consistent progress in my climb up the search ladder. They contact me monthly with progress reports and to schedule one to one talks on what they are doing and their plans for the following month.
I appreciate their eye for detail and their knowledge of a world I know nothing about.
Thanks!

Dr. Scott ShawOwner, Westside Pet Hospital

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