Location Pages: What Crosses the Line to Doorway Abuse & Spammy Content?
You’ve heard it a hundred times: build a location page for every city, town, or locale you serve. And for…
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A Content Creator’s Guide to Ethical Boundaries
Every content creator, whether freelancer, agency, strategist, or in-house pro, eventually runs face-first into the same wall: a client request…
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Celeste Gonzalez Named Microsoft Clarity Ambassador
We’re thrilled to share some exciting news from the RooKrew: Celeste Gonzalez, Director of RooLabs, has officially been named a…
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How Google I/O 2025 is Reshaping Search According to SEOs
Every year, Google I/O gives us a peek at what’s next. From AI-enhanced search to augmented reality experiences and new…
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SEO Week 2025: SEO is Dead, Long Live SEO
It wouldn’t be a dramatic blog post about SEO without ironically saying “SEO is dead”, right? The irony is certainly…
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The Strategic SEO Approach That Outperforms Always Creating New Content
There's a quiet pressure in digital marketing that rarely gets questioned: the idea that if you're not constantly publishing something…
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