The Right Way to Design SEO Tests on High-Stakes Pages
Most SEO tests fail before they start. The problem usually isn’t the idea. It’s the setup. No clear hypothesis. Too…
READ MORE →
Celeste Gonzalez
How to Build a Social + Search Report That Actually Helps SEOs
The buyer’s journey has multiple touchpoints (TikTok, YouTube, AI-powered search, etc) before someone ever reaches the website, but most SEO…
READ MORE →
How SXO Ties Into the Era of Zero-Click Searches
SXO is a search strategy that treats the user experience as the main product. Not just the on-site experience after…
READ MORE →
Why SEO Testing Is Crucial for Your Site’s Long-Term Success
Why SEO Testing Is Crucial for Your Site’s Long-Term Success If you’ve ever pitched an SEO idea, changing page titles,…
READ MORE →
Do LLMs “Use Google”? Our 3-Keyword Test (and what it actually tells us)
Like everyone else, Backlinko’s “Is ChatGPT using Google Search?” experiment caught my eye when I first saw it discussed on…
READ MORE →
Celeste Gonzalez Named Microsoft Clarity Ambassador
We’re thrilled to share some exciting news from the RooKrew: Celeste Gonzalez, Director of RooLabs, has officially been named a…
READ MORE →