Do LLMs “Use Google”? Our 3-Keyword Test (and what it actually tells us)
Like everyone else, Backlinko’s “Is ChatGPT using Google Search?” experiment caught my eye when I first saw it discussed on…
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Celeste Gonzalez
Celeste Gonzalez Named Microsoft Clarity Ambassador
We’re thrilled to share some exciting news from the RooKrew: Celeste Gonzalez, Director of RooLabs, has officially been named a…
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How Google I/O 2025 is Reshaping Search According to SEOs
Every year, Google I/O gives us a peek at what’s next. From AI-enhanced search to augmented reality experiences and new…
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WTSFest 2024 Recap
At RicketyRoo, we were beyond excited to be the headline sponsor for WTSFest 2024, an event that truly embodies the…
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WTSFest Speaker Feature
Starting as a mentee in 2021 to now taking the stage in 2024, my journey with Women in Tech SEO…
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How We Used Microsoft Clarity to Improve Conversions By 122%
What can you do for the client who has increasing organic traffic month over month and year over year? The…
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