Learn a little bit about us.
President & Founder
SEO Strategist & Account Manager
Caleb is an SEO Strategist living in Seattle, WA. He earned a bachelor’s degree in zoology from the University of Oklahoma (Boomer!) and has turned his passion for all things data-driven and scientific into a passion for SEO.
Outside of work, his life consists of games (video and board), food (at-home and in-restaurant), craft beer (any and all), and fighting for climate justice.
Jr. SEO Specialist
Logan began her SEO career at the start of 2020, and she will graduate in PR next year from Brigham Young University. Logan loves her husband, dogs, sushi, and swimming. She is trying to learn to love hiking and doing the dishes.
One of the first questions people ask me when they hear the company name is “What does RicketyRoo do?”
After I answer, they usually ask “How did you come up with the name?”
Hint: It’s not about Kangaroos.
There are two parts to this story:
Prior to founding RicketyRoo, I worked for an agency.
For a year I was a Production Manager, and then the last 9 months or so I ran the pay per click division. The primary means of getting new clients was telemarketing.
The agency had 50+ telemarketers “dialing for dollars” each and every day. Even though we had a compliance department, sales reps would make promises that the agency could not deliver.
Clients were dropping like flies, and sales reps still collected a commission on the initial sale. The agency started doing layoffs to stay afloat.
A few of my friends/co-workers got laid off; and they were pissed.
A group of us were out later that week, and among the emotionally-charged discussions about what had happened, I threw it out there that we could start our own company.
After some discussion… the idea had legs.
We started to discuss the idea of starting our own company and what we would call it – RicketyRoo just popped into my head, so I put it out there.
Everyone looked at me confused, then they are started to talk about how great of a name it was. I bought the domain name that night.
We never formed the company, over the weekend they all started to look for jobs, and I went back to work that Monday.
3-4 months later, I decided to go out on my own, and since I already had the domain name, I hit the ground running and haven’t looked back since.
When you read RicketyRoo, you can’t tell what we actually do, but it’s a great conversation starter.
It also puts a smile on people’s faces. Admit it, when you read the name there is a slight curiosity and a dash of fun to it, and you want to know more.
It’s both equal conversation starter and part of our who we are; we like to have fun, and we tend to express that.
If you’re looking for someone very serious in a suit and tie, we aren’t going to be a good fit for your needs.
We strive to bring the best results to our customers, a truly delightful experience all along the way.
Our clients appreciate the level of transparency we give them.
Our transparency process includes:
1. Initial on-boarding call – We have a lot of questions and information we need from you
2. Monthly call – Go over results for that month, outline what we are doing the next month, and send a followup email after the call
3. Task completion email – This is my favorite. It’s important to know what the heck you’re paying for. During the monthly call, we’ll go over all the work that was completed the month prior and include it in the followup email.
4. Google Drive – All work is available to view via a Google Drive shared folder. It contains all logins, reports, content, link reports, etc
We had been looking for quite some time for someone to build our site to our specs and just couldn’t find the right professional until we met Blake and his team.
Blake is incredibly knowledgeable about how to structure the site and our online presence to increase visibility and encourage engagement with our clients and prospective clients. And the website is more than what we could have asked for! He also provided and still provides suggestions and assistance that he has helped us streamline our online image. He really is a gem!
Since we have been working with Blake, I have referred RicketyRoo to clients, business owners, and friends.
If your goal is to increase the online visibility of your business and you wish to catalyze your growth, call RicketyRoo!
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Ready to grow?
We are just as fun and friendly as our Company name suggest - send us a note to say hello and start the conversation. We're looking forward to it.