We’re doing
things differently.

We work with small to medium-sized businesses for a variety of reasons. The biggest one is that we just enjoy talking with other small business owners. We feel the same way about our company. We don’t aim to be a massive agency with hundreds of employees. There’s nothing inherently wrong with wanting to be a large agency. It’s just not something we’re interested in.

OUR TEAM

Blake Denman | Ricketyroo

Blake Denman

President & Founder

Blake has more than 14 years of local SEO and paid search marketing experience. He founded RicketyRoo in February 2009. Outside of running RicketyRoo, Blake enjoys spending time outdoors with his wife and Goldendoodle, June, hiking throughout Central Oregon.

Jonathan Davis | Ricketyroo

Jonathan Davis

SEO Specialist

Jonathan began his SEO career in 2012, two years before he graduated from the University of Oklahoma. Always looking for new ways to improve his work, Jonathan joined RicketyRoo in 2018, expanding his expertise to include local SEO. He is passionate about at least three things: travel, Formula 1 racing, and every chihuahua on the planet.

Hillary Hogan | Ricketyroo

Hillary Hogan

Project Manager

Hillary began her marketing career in 2011 and quickly became interested in SEO and paid search. She has worked with large companies at the enterprise level, but prefers local SEO and working directly with companies to improve business. She loves swimming, sandwiches, stopping for pedestrians, and spending time with her family.

Caleb Cosper | Ricketyroo

Caleb Cosper

SEO Strategist & Account Manager

Caleb is an SEO Strategist living in Seattle, WA. He earned a bachelor’s degree in zoology from the University of Oklahoma (Boomer!) and has turned his passion for all things data-driven and scientific into a passion for SEO.

Outside of work, his life consists of games (video and board), food (at-home and in-restaurant), craft beer (any and all), and fighting for climate justice.

Melissa Popp | Ricketyroo

Melissa Popp

Friendly Neighborhood Content Strategist

Melissa is a content marketing strategist based out of Denver, Colorado. Her passion for finding ways to make content work for all types of businesses has led to her working with some of the coolest brands out there. Melissa enjoys video games, listening to music, and spending way too much time analyzing all things comic books

Alisha Reicks Sturgill | Ricketyroo

Alisha Reicks-Sturgill

Wearer of Many Hats

Alisha resides in Bend, Oregon, and has over 8 years of experience in sales and marketing. Her background in hospitality management and event coordination has honed her ability to multi-task her way through just about any project. She enjoys sunshine, paddle boarding, and spending time with her hubby and adorable French Bulldog, Pono.

Kim Doughty | Ricketyroo

Kim Doughty

SERP Whisperer

Kim is a fun-loving SEO based in Houston, TX. After graduating from UT Austin with a bachelor’s in advertising, she developed her career specializing in SEO and digital strategy for local SMBs. When she’s not working, Kim loves hanging out at her local karaoke bar, relaxing with a hot cup of tea, and watching horror movies.

Celeste Gonzalez | Ricketyroo

Celeste Gonzalez

Jr. SEO Specialist

Celeste began her journey with SEO in 2020 during her second year of undergrad at UC Davis. She quickly realized that SEO is her passion and joined RicketyRoo to work with some of the best in the local space. Outside of work, she loves traveling, trying new foods, skincare, and watching Law and Order: SVU (Seasons 1-12).

Amalia Fowler | Ricketyroo

Amalia Fowler

Senior PPC Consultant

Amalia is an experienced digital marketing strategist who has previously been dubbed a “PPC Wizard” by someone on Twitter. Her passions include ridding the world of terrible marketing and helping small businesses understand the world of digital marketing. Amalia excels at building great marketing teams, explaining tough marketing concepts and brewing really strong coffee. When she isn’t teaching marketing at college or optimizing PPC accounts, you can find her paddleboarding in the mountain rivers and lakes of the Pacific Northwest.

Mark Lafraniere | Ricketyroo

Mark LaFreniere

SEO Strategist

A laid-back Yooper (/ˈˈyü-pər/ noun: a native or resident of the Upper Peninsula of Michigan) currently living in metro Detroit. Earned a bachelor’s degree in graphic design from Saginaw Valley State University and was a member of the football team. He uses 10+ years of digital marketing experience to find creative ways for advertising, social media & SEO to work together for a business. When not working, he likes to keep updated with everything NFL-related and learning more about photography.

Amanda Jordan, Director of Digital Strategy headshot

Amanda Jordan

Director of Digital Strategy

Amanda started her journey as a SEO in 2011. She loves tackling complex problems for clients. Her background is in local legal and enterprise SEO. When Amanda’s not working, she enjoys playing with her dogs and beating her son in Mario Kart.

 

Hopefully, you know by now that we don’t have a single sales rep working for us.

When you schedule a Discovery Call with RicketyRoo, you’re going to speak with Blake, the owner. Blake enjoys talking to each client to understand exactly what they are looking for and see if RicketyRoo is a good fit.

Blake makes it a point to be on most client calls, especially when the strategy is involved. He’s involved in every strategy we recommend for a client. The way we work is different than most other local SEO agencies out there.

Our Transparency Process Includes:

  1. Initial onboarding call – We have a lot of questions and information we need from you
  2. Monthly call – Go over results for that month, outline what we are doing the next month, and send a follow-up email after the call
  3. Task completion email – This is my favorite. It’s important to know what the heck you’re paying for. During the monthly call, we’ll go over all the work that was completed the month prior and include it in the follow-up email.
  4. Google Drive – All work is available to view via a Google Drive shared folder. It contains all logins, reports, content, link reports, etc.
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Our Story


One of the first questions people ask me when they hear the company name is “What does RicketyRoo do?” After I answer, they usually ask “How did you come up with the name?”

Hint: It’s not about Kangaroos.

Prior to founding RicketyRoo, I worked for an agency.

For a year I was a Production Manager, and then the last 9 months or so I ran the pay per click division. The primary means of getting new clients was telemarketing.

The agency had 50+ telemarketers “dialing for dollars” each and every day. Even though we had a compliance department, sales reps would make promises that the agency could not deliver.

Clients were dropping like flies, and sales reps still collected a commission on the initial sale. The agency started doing layoffs to stay afloat. A few of my friends/co-workers got laid off; and they were pissed.

A group of us were out later that week, and among the emotionally-charged discussions about what had happened, I threw it out there that we could start our own company.

After some discussion… the idea had legs.

We started to discuss the idea of starting our own company and what we would call it – RicketyRoo just popped into my head, so I put it out there.

Everyone looked at me confused, then they are started to talk about how great of a name it was. I bought the domain name that night.

We never formed the company, over the weekend they all started to look for jobs, and I went back to work that Monday.

3-4 months later, I decided to go out on my own, and since I already had the domain name, I hit the ground running and haven’t looked back since.

When you read RicketyRoo, you can’t tell what we actually do, but it’s a great conversation starter.

It also puts a smile on people’s faces. Admit it, when you read the name there is a slight curiosity and a dash of fun to it, and you want to know more.

It’s both an equal conversation starter and part of who we are; we like to have fun, and we tend to express that.

If you’re looking for someone very serious in a suit and tie, we aren’t going to be a good fit for your needs.

We strive to bring the best results to our customers, a truly delightful experience all along the way.

Our clients appreciate the level of transparency we give them.

 

WHAT OTHERS SAY

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RicketyRoo has been a great company to work with! Our past experiences with SEO companies involved locking into 12-month contracts with the agency doing a lot of technical busy work in the first month and then seemingly coasting for the next 11. Until working with Rickety Roo, we were never really sure if the SEO “experts” really knew what they were doing and if they were keeping up with the ever-changing SEO landscape. We interviewed several SEO agencies before deciding to work with RicketyRoo. Within 15 minutes of our introduction call, Blake was walking us through many of the technical issues with our site as well as several offsite strategies that our past SEO consultants had failed to take advantage of. Working with Rickety Roo has been a great experience. In addition to seeing the results of Rickety Roo’s work first hand, the fact that Blake is a Local Search Ranking Factors contributor and is mentioned in several Moz experts panels gives me a lot of assurance that he knows what he is talking about and is helping us take advantage of the latest local SEO knowledge.

Drew TimberlakeCIO, A.B. May
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Where do I begin? It’s all so incredibly perfect! I have worked with quite a few people in this industry, one of them supposedly one of the biggest names in the SEO game, but no one has even come close to matching the knowledge and professionalism of Blake and his team at RicketyRoo.
Having a bunch of different service locations in varying markets across the US and Canada makes it difficult work of developing plans that are effective across the board but the plan they have put into motion is genius and working SO WELL!
Beyond the obvious knowledge of SEO and implementation strategies, the communication is as good as I’ve ever had with anyone. They are also EAGER to see results in your business and genuinely give a shit.
I cannot recommend RicketyRoo enough! Really, you can’t go wrong here!

Scott SchraderCMO, CottageCare
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We had been searching for someone to assist us with our SEO for about a year. A few common things that I found out was most people try to sell you and most people don’t know what they’re talking about. I was referred to RicketyRoo by a friend and was amazed how knowledgeable they were and unlike others, they weren’t aggressively trying to sell me. Instead, they educated us and helped us grow our business.  We have learned a lot since we met with Blake and it has been over a year since we’ve worked together. They have ranked our site high on Google locally which has helped us get more leads. I am happy to work with RicketyRoo and highly recommend them to everyone I meet.

BreeOwner, The Indigo Bride
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Through developing my professional services website RicketyRoo showed me that they have a knack for capturing the essence of a brand message. They listened intently to my vision, ideas and core values and combined them into a final product that clearly portrayed my objectives. RicketyRoo is a solid company who you can trust to give 100% on any project they take on.

EricOwner, Eric Meade Consulting
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I have been using Blake for years and couldn’t be happier! He has rebuilt my website and fine-tuned everything along the way. He’s never tried to up sell me or push anything on me that would only benefit him. Anytime I have a question or concern he’s always very prompt to respond and resolve any issues. I highly recommend Blake and his team at RicketyRoo.

PhilOwner, Bradbury Garage Doors
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Blake Denman is simply the most knowledgeable, ethical and caring PPC expert you will ever find. He will always take stellar care of his clients and go the extra mile. I am so lucky to have him as my PPC consultant!

Dr. Barbara CunninghamOwner, Cunningham Therapy
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I’ve been working with Blake and RicketyRoo for several years. He and his staff have made consistent progress in my climb up the search ladder. They contact me monthly with progress reports and to schedule one to one talks on what they are doing and their plans for the following month.
I appreciate their eye for detail and their knowledge of a world I know nothing about.
Thanks!

Dr. Scott ShawOwner, Westside Pet Hospital

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