Environmental SEO Agency

What we’re doing to fight climate change

As a remote agency, we don’t have nearly as much of an impact on the environment as a traditional agency: the only energy we expend on the commute is walking across the house, and we don’t have the high electricity bills that come with an office building. Still, every person and business has a carbon footprint, and we’re measuring ours.

We used the official United Nations Climate Change Greenhouse Gas Emissions Calculator to determine our 2022 emissions in CO₂e. Over the course of the year, we contributed 37.6 equivalent tons of CO₂ to greenhouse emissions.

The average individual American has an annual carbon footprint of 16-20 tons CO₂e — 37.6 ain’t bad for an entire company!

Carbon offsets that actually work

RicketyRoo is proud to be carbon-neutral for our 2022 CO₂e emissions! We vetted a wide range of carbon offset companies and chose terrapass as the best option to ensure a diversity of carbon-reducing solutions. From reforestation to landfill gas capture to renewable energy, we’re putting our offset budget where it can work best.

Reducing our impact

Let’s face it; offsetting carbon emissions is a band-aid solution. If we’re going to reach zero global carbon emissions by 2050 as we so desperately need to do, we have to reduce emissions in addition to offsets.

• Website Carbon Footprint – The average website results in approximately 5 grams of CO₂ per pageview, but we’re not your average website. From reducing page size to working with green hosting solutions, we’re making RicketyRoo.com as low-carbon as we can.

• Home Energy Programs – Where possible, we’re helping our employees all over the country (and world) enroll in green energy programs for their homes. The electricity that powers the computers that we all work on is the same electricity we use to light our homes, so the impact there goes beyond the work we do!
• Fewer Flights – We’ll admit it… virtual conferences just aren’t quite as fun as in-person. Unfortunately, getting to those conferences usually involves air travel, which emits hundreds of kilograms of carbon per roundtrip flight. We’re being more thoughtful about which conferences we attend in person, and trying to use non-flight travel whenever possible.
  

Working for a change, literally

Any company can measure its impact and pay for offsets, but digital marketers like us can do so much more. We’re building out an entire client portfolio of carbon solutions companies, turning our SEO expertise into real change. It’s a win-win-win.

Want to see your name on our list of Climate Clients?

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We’re not alone

We’re not the first digital marketing company to commit to making a difference in the planet’s most important issue, and thank goodness for that! Here are just a few of those companies we admire.

• Sitebulb – We love (and regularly use) Sitebulb’s site crawler tool, and we love their commitment to climate positivity even more! https://sitebulb.com/climate-positive/