How RicketyRoo Kicked Hale Trailer into High Gear — 147% in Quote Requests
When Hale Trailer, a leader in 18-wheeler trailer sales and rentals, approached RicketyRoo, they were stuck in neutral. Their visibility for key product pages was low, and engagement lagged behind competitors.
RicketyRoo stepped in to overhaul their digital strategy, driving exceptional growth across their new and used trailer pages and turning quality traffic into real, measurable results.
Stuck in Neutral
Limited visibility for high-priority commercial pages
Hale Trailer’s core new and used trailer pages struggled to gain traction in search results. Despite being a trusted name in the industry, their rankings for key terms were low, and impressions didn’t translate into meaningful engagement.
Flat engagement and missed opportunities
Conversion-oriented pages, including quote requests and rental inquiry forms, weren’t driving the interactions Hale Trailer needed to hit their business goals. Weak click-through rates and minimal organic traffic slowed them from reaching top speed.
Shifting into Overdrive
To get Hale in the fast lane, we took a look under the hood and made key performance improvements across the board. From structured data to optimizing content, we left no bolt untightened.
While a comprehensive SEO campaign involves a lot of fine-tuning, for Hale, content improvements and link building were key to reaching top speed. We zeroed in on key competitors and optimized the content on money pages to overtake other contenders. Combine that thoughtfully researched and executed content with topically and locally relevant links, and Hale’s site sped to impressive results.
Results: A Smooth Ride to Success
Revving up quote requests and rental inquiries
By optimizing for Hale Trailer’s key conversion points, we delivered outstanding growth:
147% increase in quote requests YTD
89% boost in rental inquiries YTD
Accelerating engagement on key product pages
Hale Trailer’s product pages grew substantially in traffic and engagement:
51% growth in clicks to new trailer pages YoY:
68% growth in clicks to used trailer pages YoY:
Upping the mileage on new trailer pages
With enhanced visibility, the pages designed to drive sales and inquiries reached a much larger audience:
45% increase in impressions for new trailer pages
CTR stability, despite a significant increase in impressions, demonstrates effective targeting
Driving Results for the Long Haul
Our work didn’t just generate impressive metrics—it equipped Hale Trailer with a long-term strategy for continued growth. By focusing on high-impact pages and fine-tuning their digital strategy, Hale now enjoys great visibility and engagement with users who are eagerly looking for their products and services.