Generative Engine Optimization Services

Your Next Customer Just Asked AI. Were You Mentioned?

Why generative engine optimization matters more than ever

The way people discover businesses is changing fast. According to HubSpot, nearly half of U.S. adults now use AI tools weekly to get product recommendations or local business answers. Gartner predicts that by 2026, 30% of traffic to business websites will originate from AI interfaces, rather than traditional Google searches.

If your business isn’t recognized by these tools, you’re invisible at the moment of decision.

Generative engines don’t just list options. They make choices. Instead of ten blue links, users get answers..

RicketyRoo ensures that the answer includes you.

By building the authority, structure, and clarity AI systems trust and cite, we enable your business to surface when and where it matters most.

Industries seeing the most lift from GEO right now include:

• Local Services: Be the plumber, dentist, or HVAC company AI recommends first
• SaaS & Tech: Land in AI-curated lists for top tools and platforms
• Legal & Healthcare: Build trust and authority across AI interfaces where accuracy matters most
• Multi-location & Franchise Brands: Ensure consistency and relevance across every market you serve

How Our Generative Engine Optimization Services Work

1. Visibility Audit

We kick things off with a deep dive visibility audit. Our team checks how and where your brand appears (or doesn’t). We compare your presence to competitors and analyze who’s winning in your space, and why. This helps us identify entity gaps, topic blind spots, and opportunities to strengthen your positioning across LLMs.

2. Strategy Development

Next, we build a customized GEO roadmap to bolster your visibility across all search surfaces. This includes:

• Advanced schema markup to clarify your content’s meaning
• Topic cluster mapping to build entity authority
• Internal linking optimization to reinforce context and relevance
• On-page updates that make AI want to cite you
• Prompt testing to evaluate real-world AI responses

We future-proof your digital presence by aligning with both search engine logic and LLM behavior because the future of search is already here.

3. Implementation: Content + Technical

Strategies are only half the battle. At RicketyRoo, we love to execute and implement on-page, technical, and off-page work that moves the needle for you. Our team rewrites, restructures, and creates new content designed for semantic accuracy and AI preference. We enhance your pages with:

• Rich, structured data
• Optimal natural language context
• Review insights and customer phrasing mined for AI relevance
• Tool-powered semantic alignment using MarketMuse and Clearscope

We don’t just sprinkle in buzzwords. We build ecosystems of relevance. Then we test them using LLM prompts to validate real visibility shifts.

Why Our GEO Strategy Gets You Noticed (and Cited)

We prioritize clarity over jargon and strategy over shortcuts because real results come from substance.

We’re Building, Not Guessing

While others are still figuring out what GEO even is, we’re busy delivering measurable results. Our strategies are built on over a decade of SEO wins, meaning we know exactly what it takes to go from unseen to center-stage.

We aren’t here to impress you with buzzwords. We’re here to make AI engines talk about you like you’re the obvious choice.

SEO Roots, AI Future

Our team has spent years optimizing websites that rank on Google’s first page. Now we’re adapting that same depth for large language models. There’s overlap in the playbook, but we’re prioritizing visibility everywhere.

When you work with RicketyRoo, you’re getting a partner who understands crawl-based algorithms and context-based AI engines. That dual approach makes a real difference.

Tailored by Industry, Location & Goals

GEO isn’t one-size-fits-all. We create specific strategies based on:

• Your industry
• Your customer journey
• Your market size and location spread

Whether it’s helping a home services business dominate Bard local packs or a SaaS platform earn citations in ChatGPT’s plugin recommendations, we build the right content and structure for your unique AI visibility needs.

GEO FAQs

What’s the difference between GEO and SEO?

SEO helps you rank in traditional search engines like Google. GEO helps you get referenced and recommended by generative AI tools like ChatGPT or Claude. They share best practices, like content quality and site structure, but they target different outcomes. In general, GEO makes SEO stronger, and vice versa.

Do I need to change my entire website for GEO to work?

Not at all. GEO typically involves targeted enhancements, not a full site rebuild. We’ll identify which pages need updates, where to strengthen structure and semantics, and how to create new content if needed. Most clients see results with smart, surgical improvements, not necessarily total overhauls. All this depends on your current web presence and visibility, which we’ll strategically evaluate before beginning any work.

Is GEO just for big brands, or does it work for small & local businesses too?

GEO is especially powerful for local and mid-size businesses looking to stand out. Since generative engines often summarize the best options, having the right structure and clarity can put smaller businesses on better footing with bigger players, even in crowded markets.

Start Your GEO Strategy Today

Be the brand AI recommends—before your competitors are.

If you’re ready to take your visibility beyond blue links and into the age of intelligent recommendations, RicketyRoo is ready to carve a path for you.

We’ll audit your brand’s current AI footprint, craft a winning strategy, and execute the work that actually moves the needle.

Ready for some serious growth?