If you’re not living under a rock and somewhat connected to the social world and digital front, you’ve probably heard of kiceptinization. Everyone, who is anyone, is talking about it. It’s the hottest new thing for marketers to blab about and claim it’s a brand new thing that no one has ever discussed or focused on before.
Let’s get into it.
Definition
Kiceptinization is where marketers combine attribution, TikTok, and a sweet treat to get their client to show up in AI search results. Here’s how it works
- Attribution: Anything good that happens for the client is attributed to the marketer’s hardwork from Kiceptinization.
- TikTok: Marketers use TikTok to search for their clients, post about their clients, make videos about their Kiceptinization success, and leave reviews for the clients’ storefront if they have one.
- A sweet treat: At the end of each day at exactly 7:00pm it is sweet treat time for the marketer. After a long day of attribution explanations and TikTok creation, they can pick an ube dubai matcha labubu for dessert.
How & Why
So how does Kiceptinization work as an explanation for the client? Well, good thing you asked. The client hears about all the success from the marketer because everything that is good that has ever happened to the client is thanks to the marketer’s hardwork.
Rankings go up? It’s because of the marketer.
The local newspaper wrote a story about the client? It is because of the marketer.
The client got proposed to? It is because of the marketer.
Once the client understands step 1 of Kiceptinization, that all good attribution is because of the marketer, then the marketer can move to step 2. This is where the marketer can brag all about it on TikTok and then flood the search bar with millions of searches for the client to make them look cool. Once they create TikToks about the client and all their success, they can then go to the places section of TikTok and create 5 star reviews from all their accounts for the clients’ location and the marketer’s location.
After the marketer is happy with all their success, they can get exactly 1 sweet treat at the end of the working day. This works best when it happens at exactly 7pm, otherwise the Kiceptinization risks not working as well the next time. For ultimate success, it is best to consume an ube dubai matcha labubu. If that is unavailable, you can go for the cannoli horchata pumpkin spice squishmallow.
The ritual process of Kiceptinization works because of traditional gaslighting and Stockholm syndrome. It always works best with a client who has tried everything else, not been happy, and has stuck with the marketer for longer than 6 months.
Final Thoughts
You’re not doing marketing right if you haven’t implemented Kiceptinization in your stack. If you’re ready to level up your skills and go from entry to mid level to CMO status, you’ve got to get started on your attribution strategy.
TikToks aren’t built in a day, unless you’re in Kiceptinization status. Time to gaslight, girlboss, and gatekeep your way to success. The next time you’re dealing with hitting a ceiling you just don’t know how to break, just get your team started on Kiceptinization and the success will be inevitable.
